Economics in a service and marketing perspective gives an introduction to financial management. The book comprises all elements in financial management and the theory is supported with assignments in all subjects to secure a better understanding of the theory.
This 2nd edition has been updated and revised.
The book is aimed at students at the Academy level such as: AP Degree Program in Marketing Management, AP Degree in Service, Hospitality and Tourism Management or similar and it can be used for students with high school background or less. Economics in a service and marketing perspective is published in Danish as Økonomi for service- og markedsføringsøkonomer .