Naked Marketing - A journey to the future of marketing

Naked Marketing - A journey to the future of marketing Forstør

99,00 kr

Varens tilgængelighed

Ikke på lager online

Traditional marketing is dying. It’s getting more and more difficult to get the attention of consumers. Advertising is the cost of being boring.
In the old days, companies broadcast their message to their customers through slick ads and sales people. But consumers got tired of listening. Now the customers are talking. They’re talking to each other, their friends, colleagues, and family members.
Unless you give them something worth talking about, they won’t be talking about you or your product.
Companies – and their marketing programs – are no longer opaque. They have become naked. In this book you will explore how you need to redefine your marketing if you want to connect with your customers. Part travelogue, part extended essay, this book is the perfect guide on how to navigating in a naked world.

Flere detaljer

Beskrivelse
Forfatter: J. Christian Andersen
Sideantal: 132
Sprog: Engelsk
Produktvariant: Paperback
Oplag: 1
Udgave: 1
Udgiver: Books On Demand
Bredde: 135 mm
Højde: 215 mm
Dybde: 8 mm
Vægt: 187 g
Udgivelsesdato: 22 Oct 2015
Oplagsdato: 23 Oct 2015
Varefakta
Reference

b-9788771703733

Udgivelsesår

2015

Sprog

Engelsk

Naked Marketing - A journey to the future of marketing Books On Demand